About me
Greetings, friend! I'm Alexander, a dedicated full-time father, husband, and designer.
My design journey began at 17, sparked by an opportunity from my graphic design teacher. Crafting a successful poster for the Sofia Philharmonic Orchestra ignited a passion that resonated deeply within me. Since that pivotal moment, I felt as design has been my calling, and I've embraced it since.
Fast forward 11 years, and I find myself thriving as a UX Team Lead at Quickbase, delving into the dynamic realms of leadership and management. Reflecting on my journey, I've always gravitated towards leadership, finding immense fulfillment in aiding the growth of others while evolving alongside them.
Beyond my professional pursuits, I'm an extroverted, occasionally long-winded dude with a profound interest in philosophy, psychology, coffee, and physical training.
In the realm of personal life, I proudly wear the badge of "dad" to Sofia, a delightful little rascal that became the primary reason for me to exist. Sofia's presence is a testament to the love I share with my equally remarkable wife, the cornerstone of my world. In essence, my family is the heartbeat of my existence, influencing almost every action, inaction and decision I take.
Let's connect
Work experience
Quickbase - UX Team Lead
July 2022 - Current
Working as a Senior Product Desginer on Quickbase's Solution Hub. Was design lead for one of the biggest QB initiatives of 2022. Worked cross-colaboratively with different functions to achieve the expected goals.
Quickbase - Senior Product Designer
July 2022 - July 2023
Working as a Senior Product Desginer on Quickbase's Solution Hub. Was design lead for one of the biggest QB initiatives of 2022. Worked cross-colaboratively with different functions to achieve the expected goals.
PeakShift - Senior Product Designer
January 2022 - June 2022
Working as a Senior Product Desginer responsible for laying out the foundations of the hiring, design research and design marketing processes. Worked on bolt.fun , Alby, and BTC Payer.
Toptal - Product Designer
April 2019 - January 2022
Working as a Product Desginer responsible for the Staff Experience and Internal tool for Toptal staff.
MarketVision Consulting Group - Product Designer
August 2018 - April 2019
Created the mobile design systems for both iOS and Android for Prüvit.Re-designed the Desktop component system for Prüvit.Focused on complex UX research, metric based analytics for better usability, user centred design and business solutions.Through UX research, we increased the user retention on Android with more than 60% even when the user base was doubling. Through user path restructuring we increased the though-app purchases with 15% in the past 6 months. Wrote Web/UI copy for both mobile and desktop apps.
eAssist - Product Designer
January 2018 - August 2018
In eAssist I have the abilit lh-copyy to work on a rich variety of digital projects. Since eAssist is a business process outsourcing company, I was able to work on designs for data analytics businesses to complex dashboard designs and marketing-driven websites.
Pruvit - Product Designer
May 2017 - January 2018
My main focus is the design an lh-copyd maintanence of the component design systems for the mobile applications (Both iOS and Android). In here I had the opportunity to work in an iteration heavy process with a lot of user experience cases to solve. 🤫
Canbrowser - UI/UX Designer
Apr 2017 - April 2018
Canbrowser is a privat lh-copye initiative to support the CAN industry with the best software available. It's an extremely complex system that I had the honor to re-design. canbrowser.com
Noxious.one - UI/UX Designer
Juy 2016 - November 2016
While working in Noxoious.one I had the opportunity to work on CMS-orientated designs and a lot of designs for mobile apps. There was a lot of wireframing, prototyping and ideation. noxious.one
Kickflip - Junior UI/UX Designer
August 2015 - December 2015
Designed graphic design materials like badges and posters for HealthXL for one of the largest healthcare events in Europe. Worked on website for one of the biggest software development companies in Bulgaria - www.obecto.com kickflip.digital
Stenik Junior Web Designer
December 2014 - April 2015
Designed the biggest Cinema eCommerce website in Bulgaria - https://www.kinoarena.com. Worked on various eCommerce projects for leading brands in Bulgaria. Stenik Group